Advertising and Content Factory: Vom Produkt bis zur Werbung
Participants are students from the master class Film & TV of the Digital Media Production course at University of Applied Sciences St. Pölten and Students of the Media Management course at University of Applied Sciences Mittweida (Germany) and the german-language course Communication, Public Relations and Advertising at Babeș-Bolyai University Cluj-Napoca (Romania).
The participants receive basic knowledge of the work of an advertising agency and will realize an advertising production in a role play as an agency and production company. The participants develop advertising ideas as part of a brainstorming session. Project implementation is coordinated as part of a pitching process.
Virtual and physical lectures, guided workshops with mentors, group exercises and presentations by students will take place.
The physical week will take place from June 10 to June 14, 2024. Successful participation will be awarded with 5 ECTS.