Advertising and Content Factory: Vom Produkt bis zur Werbung
The participants were students from the master’s class Film & TV of the Digital Media Production course at the University of Applied Sciences St. Pölten, students of the Media Management course at the University of Applied Sciences Mittweida (Germany), and the German-language course Communication, Public Relations and Advertising at Babeș-Bolyai University Cluj-Napoca (Romania).
The participants received basic knowledge of the work of an advertising agency and carried out an advertising production in a role-play as an agency and production company. They developed advertising ideas as part of a brainstorming session. Project implementation was coordinated through a pitching process.
Virtual and physical lectures, guided workshops with mentors, group exercises, and presentations by students took place.
The physical week was held from 10 to 14 June 2024. Successful participation was rewarded with 5 ECTS.